Software development for contextual advertising of listings in the real estate domain

• Дата: 2024
• Автор: Hromenko, V.V.
• Формат: Стаття
• Мова: Ukrainian
• Опубліковано: PROBLEMS IN PROGRAMMING 2024
• Теми: contextual advertising; sponsored search; real estate; A/B testing; remarketing; UDC 681.3
• Онлайн доступ: https://pp.isofts.kiev.ua/index.php/ojs1/article/view/635
• Назва журналу: Problems in programming

Advertising plays a crucial role in the success of a product, particularly in the real estate sector, where competition is fierce, and the properties' characteristics are complex. This article examines the advertising of real estate listings on a specialized aggregator website, which can provid...