РЕГІОНАЛЬНІ ОСОБЛИВОСТІ РЕАЛІЗАЦІЇ ГЛОБАЛЬНИХ БІЗНЕС-МОДЕЛЕЙ В УМОВАХ ЦИФРОВІЗАЦІЇ: ТЕХНОЛОГІЧНИЙ ІМПЕРАТИВ СУЧАСНИХ ІНТЕГРАЦІЙНИХ ПРОЦЕСІВ
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| author | Русак, Д. М. Резнікова, Н. В. Карп, В. С. Панченко, В. Г. |
| author_facet | Русак, Д. М. Резнікова, Н. В. Карп, В. С. Панченко, В. Г. |
| author_institution_txt_mv | [
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"author": "Д. М. Русак",
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"author": "Н. В. Резнікова",
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| author_sort | Русак, Д. М. |
| baseUrl_str | https://www.nayka.com.ua/index.php/agrosvit/oai |
| collection | OJS |
| datestamp_date | 2026-06-08T07:46:11Z |
| doi_str_mv | 10.32702/2306-6792.2026.10.97 |
| first_indexed | 2026-06-09T01:00:49Z |
| format | Article |
| fulltext |
АГРОСВІТ № 10, 2026
97
ISSN 2306-6792 Copyright © The Author(s). This is an open access article distributed under the terms of the Creative
Commons Attribution License 4.0 (https://creativecommons.org/licenses/by/4.0/).
УДК 339.9:004:338.46
D. Rusak,
Doctor of Economic Sciences, Professor, Professor of the Department of World Economy
and International Economic Relations, Educational and Scientific Institute
of International Relations Taras Shevchenko National University of Kyiv
ORCID ID: https://orcid.org/0000-0001-6603-0761
N. Reznikova,
Doctor of Economic Sciences, Professor, Professor of the Department of World Economy
and International Economic Relations, Educational and Scientific Institute
of International Relations Taras Shevchenko National University of Kyiv
ORCID ID: https://orcid.org/0000-0003-2570-869X
V. Karp,
PhD in Economics, Associate Professor, Associate Professor of the Department
of International business, Educational and Scientific Institute of International
Relations Taras Shevchenko National University of Kyiv
ORCID ID: https://orcid.org/0000-0002-2231-8517
V. Panchenko,
Doctor of Economic Sciences, Associate Professor, Professor of the Department of Economics
and International Economic Relations, Mariupol State University
ORCID ID: https://orcid.org/0000-0002-5578-6210
REGIONAL FEATURES OF IMPLEMENTING
GLOBAL BUSINESS MODELS IN THE CONTEXT
OF DIGITALIZATION: THE TECHNOLOGICAL
IMPERATIVE OF MODERN INTEGRATION
PROCESSES
DOI: 10.32702/2306-6792.2026.10.97
Д. М. Русак,
д. е. н., професор, професор кафедри світового господарства і міжнародних економічних відносин,
НН інститут міжнародних відносин Київського національного університету імені Тараса Шевченка
Н. В. Резнікова,
д. е. н., професор, професор кафедри світового господарства і міжнародних економічних відносин,
НН інститут міжнародних відносин Київського національного університету імені Тараса Шевченка
В. С. Карп,
к. е. н., доцент, доцент кафедри міжнародного бізнесу,НН інститут міжнародних відносин
Київського національного університету імені Тараса Шевченка
В. Г. Панченко,
д. е. н., доцент, професор кафедри економіки та міжнародних економічних відносин,
Маріупольський державний університет
РЕГІОНАЛЬНІ ОСОБЛИВОСТІ РЕАЛІЗАЦІЇ ГЛОБАЛЬНИХ БІЗНЕС-МОДЕЛЕЙ В УМОВАХ
ЦИФРОВІЗАЦІЇ: ТЕХНОЛОГІЧНИЙ ІМПЕРАТИВ СУЧАСНИХ ІНТЕГРАЦІЙНИХ ПРОЦЕСІВ
The article investigates the technological imperative of modern integration processes as a new logic of international economic
interaction, according to which technological compatibility, access to digital infrastructure, and participation in platform
ecosystems increasingly determine the possibilities for economic inclusion of countries and companies in global processes. It is
substantiated that digitalization does not lead to the unification of the global economic space but, on the contrary, gives new form
98
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ISSN 2306-6792Copyright © The Author(s). This is an open access article distributed under the terms of the Creative
Commons Attribution License 4.0 (https://creativecommons.org/licenses/by/4.0/).
PROBLEM STATEMENT
The digitalization of the world economy is
forming a qualitatively new technological basis for
international economic interaction. The spread of
to regional differentiation through the specific character of the institutional embodiment of global business architectures. The
study identifies four regionally distinct models for implementing digital business models: the Asian model of integrated digital
ecosystems and super apps; the American platform-centric model of global scaling; the European model of a regulatory-oriented
digital market; and the Indian model of public digital infrastructure. It is proven that international organizations perform the
function of institutional coordination, facilitating the development of common standards for the compatibility of digital markets
and mechanisms for the cross-border dissemination of new business models. The contradictory nature of the digitalization process
is revealed: while it unifies the technological principles of business organization through globally scalable platforms and algorithmic
services, it simultaneously reinforces the significance of regional institutional contexts in which these technological solutions
take concrete form. This duality defines the new logic of international business, in which the globality of technological architecture
is combined with the regionality of institutional embodiment. It is proposed that digital integration be understood not merely as
a market-driven but as an institutionally organized process that unfolds at two interconnected levels — corporate and
supranational. The article concludes that global business models should be viewed as technologically universal yet institutionally
and regionally differentiated forms of organizing economic activity, and that competitiveness is increasingly determined not
only by access to resources and markets but also by the capacity to embed within global digital infrastructures through region-
specific mechanisms for the economic implementation of global business models.
Метою статті є теоретичне обгрунтування впливу цифровізації на трансформацію глобальних бізнес-моделей, виявлен-
ня регіональних особливостей їх реалізації у світі та визначення ролі технологічного імперативу у формуванні нових інтег-
раційних процесів у міжнародній економіці. У статті досліджено феномен технологічного імперативу сучасних інтеграцій-
них процесів як нової логіки міжнародної економічної взаємодії, за якої технологічна сумісність, доступ до цифрової інфра-
структури та участь у платформних екосистемах дедалі більшою мірою визначають можливості економічного включення
країн і компаній у глобальні процеси. Обгрунтовано, що цифровізація не призводить до уніфікації глобального економічно-
го простору, а, навпаки, надає нової форми регіональній диференціації через специфічний характер інституційного втілен-
ня глобальних бізнес-архітектур. Виявлено чотири регіонально відмінні моделі реалізації цифрових бізнес-моделей: азійсь-
ку модель інтегрованих цифрових екосистем і суперапів, американську платформоцентричну модель глобального масшта-
бування, європейську модель регуляторно орієнтованого цифрового ринку та індійську модель публічної цифрової інфрас-
труктури.
У статті розкрито суперечливий характер цифровізації як процесу, що одночасно уніфікує технологічні засади органі-
зації бізнесу та посилює значення регіональних інституційних контекстів, у межах яких відбувається практичне втілення
цифрових рішень. Показано, що глобально масштабовані платформи, алгоритмічні сервіси, хмарні технології, платіжні си-
стеми та інфраструктури даних не усувають відмінностей між національними і регіональними господарськими системами, а
навпаки — надають їм нової форми через відмінності у регуляторних режимах, фінансовій архітектурі, моделях споживан-
ня та ступені участі держави в економіці. Унаслідок цього глобальність технологічної архітектури поєднується з регіональ-
ністю інституційного втілення, що визначає нову логіку розвитку міжнародного бізнесу в умовах цифрової трансформації.
Доведено, що міжнародні організації виконують функцію інституційного узгодження, сприяючи виробленню спільних
стандартів сумісності цифрових ринків і механізмів транскордонного поширення нових бізнес-моделей. Обгрунтовано, що
цифрову інтеграцію доцільно трактувати не лише як результат ринкової взаємодії, а як інституційно організований процес,
який розгортається на двох взаємопов'язаних рівнях — корпоративному та наднаціональному. На корпоративному рівні
технологічні компанії, цифрові платформи та малі й середні підприємства формують нові моделі ринкової взаємодії, тоді як
на наднаціональному рівні міжнародні організації сприяють виробленню узгоджених правил доступу, обміну даними, фінан-
сової взаємодії та цифрової сумісності. Запропоновано визначення технологічного імперативу інтеграційних процесів як
системоутворювального чинника нової міжнародної інтеграції. Зроблено висновок, що глобальні бізнес-моделі слід розгля-
дати як технологічно універсальні, але інституційно й регіонально диференційовані форми організації економічної діяль-
ності, а конкурентоспроможність дедалі більшою мірою визначається здатністю інтегруватися у глобальні цифрові інфрас-
труктури через специфічні для окремих регіонів механізми економічної реалізації глобальних бізнес-моделей.
Key words: international markets, international business, fragmentation, regionalization, market
conditions, competition, marketing, management, business model, e-commerce, digital economy,
digital technologies, digital platform, payment system, imperative, international trade, finance,
logistics, ecosystem, cloud services, AI, SMEs, technology company, innovation cluster, international
organizations, EU, USA, India
Ключові слова: міжнародні ринки, міжнародний бізнес, фрагментація, регіоналізація, кон-
'юнктура, конкуренція, маркетинг, менеджмент, бізнес-модель, електронна комерція, цифро-
ва економіка, цифрові технології, цифрова платформа, платіжна система, імператив, міжна-
родна торгівля, фінанси, логістика, екосистема, хмарні сервіси, ШІ, МСП, технологічна ком-
панія, інноваційний кластер, міжнародні організації, ЄС, США, Індія.
digital platforms, cloud computing, big data
processing technologies, and artificial intelligence
is changing not only the tools of doing business but
also the very logic of organizing international
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economic interaction. The business model ceases
to be merely a mechanism for commercializing a
product and becomes a tool for integrating a com-
pany into global digital infrastructures, platform
ecosystems, and cross-border value-creation
networks. At the same time, there is a fundamental
change in the content of the integration processes
themselves. If in previous decades economic
integration primarily meant trade liberalization,
the free movement of capital, and coordination of
production specialization, then in the conditions
of digitalization, it is increasingly determined by
the ability of business entities to integrate into
digital ecosystems, platform architectures, data
infrastructures, and algorithmic coordination
regimes. Technological compatibility and plat-
form embeddedness are gradually gaining impor-
tance equal to that of trade openness or investment
interaction. This means that access to digital
ecosystems is becoming a key form of modern
economic inclusion.
The scale of this shift is impressive: the global
economic potential of artificial intelligence
technologies is estimated at $15.5—22.9 trillion
annually by 2040 [1]. At the same time, digi-
talization does not lead to the unification of the
global economic space — on the contrary, it gives
a new form to regional differentiation. Globally
scaled technological solutions, being implemented
in different institutional environments, acquire
regionally specific forms determined by the
structure of financial systems, the nature of state
economic policy, consumption models, and the
level of development of digital infrastructure. Asia
plays a special role in this process, where invest-
ments in artificial intelligence are concentrated, a
new generation of digital infrastructure is emer-
ging, and business models are arising, originally
built around platforms, algorithms, and network
effects. That is why the study of regional features
of implementing global business models acquires
independent analytical significance as a key to
understanding the new architecture of interna-
tional business in the context of digital transfor-
mation.
ANALYSIS OF RESEARCH
AND PUBLICATIONS
The growing role of Asia in global trade and
the restructuring of world trade corridors [1, 2]
create a new spatial context in which digitalization
acts as a technological imperative of integration
processes. Deglobalization and the geopolitical
fragmentation of markets [3], along with armed
conflicts and related polarization trends [4], form
a structural context that forces companies to
rethink the logic of business organization. The
concept of smart specialization offers strategic gui-
delines for adapting economies to new conditions
[5]. Technological modernization and develop-
ment of the high-tech sector in the context of
globalization [6], risk-oriented financial provision
in the context of globalization changes [7], features
of mergers and acquisitions in international
business [8] and financial security in the context
of information technology development [9] form
the context in which digital platforms become the
infrastructure basis of new economic interaction.
Paradigmatic principles of global competitive
leadership [10, 11] indicate that competitiveness
is increasingly determined by the ability to be
embedded in digital ecosystems. The challenges
and risks of digital transformation across different
types of economies are detailed in the scientific
literature [12]. The digital economy as a tool of
globalization and the mechanisms of its influence
on international trade are considered in close
connection [13]. Digital transformation as a trigger
for modifying strategies and business models in
conditions of hyper-competition [14], as well as
the "arenas" of the future as an environment for
implementing transformational processes [15], are
at the center of modern scientific discussions [16-
23]. Competition in data and information
technology markets as an arena for digital
leadership [24], strategic factors of international
competitiveness of the IT sector [25], and strategic
determinants of competitiveness in the digital age
[26] confirm that the technological imperative is
a system-forming element of modern integration.
FORMULATION OF THE ARTICLE'S
OBJECTIVES
The purpose of the article is to theoretically
substantiate the impact of digitalization on the
transformation of global business models, identify
regional features of their implementation world-
wide, and determine the role of the technological
imperative in shaping new integration processes in
the international economy.
THE PAPER'S MAIN BODY
The digitalization of the world economy forms
a new technological basis for international
economic interaction, within which information
technologies, digital platforms, and algorithmic
management systems become key tools for orga-
nizing business. Unlike previous stages of globa-
lization, when trade and investment flows were the
main factors of integration, modern economic
integration is increasingly determined by
technological processes. Digital technologies
100
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create the infrastructure that ensures the rapid
diffusion of innovations, the integration of
production systems, and the formation of new
forms of economic cooperation between countries.
The technological imperative of integration pro-
cesses in this article refers to the logic of the deve-
lopment of international economic interaction, in
which technological compatibility, access to
digital infrastructure, participation in platform
ecosystems, integration into the data exchange
environment, and the ability to use algorithmic
tools increasingly determine the possibilities of
economic inclusion of countries, companies, and
business structures in global processes. With this
approach, technologies cease to be merely tools
for increasing efficiency and become a system-
forming factor in new international integration.
In such conditions, the business models of
international companies increasingly rely on
global digital platforms that enable the scaling of
economic activity across geographical borders.
Cloud services, artificial intelligence systems, e-
commerce platforms, and digital ecosystems form
a new architecture of international business,
enabling companies to interact with millions of
consumers across different countries through a
single technological infrastructure. At the same
time, the practical implementation of such business
models largely depends on the regional economic
environment. The institutional conditions for
market functioning, regulatory regimes, the
structure of financial systems, and the level of
digital infrastructure shape distinct configurations
of the digital economy across different regions of
the world. As a result, global business architectures
acquire regionally differentiated forms of imple-
mentation, reflecting the combination of universal
technological capabilities with local economic and
social conditions.
This is one of the key contradictions of the mo-
dern digital economy: the more universal the
technological means of organizing business
become, the more apparent the dependence of
their economic implementation on the institu-
tional environment of a particular region becomes.
Digital platforms, algorithms, and data infrast-
ructures enable global scale but do not eliminate
differences in regulatory regimes, financial
architecture, consumer behaviour, and the degree
of state participation in the economy. That is why
digitalization does not give rise to a unified global
market, but to a plurality of regionally specific
models of implementing common technological
principles.
It is in this context that different regions of the
world have become a space for the formation of
specific models of the digital economy. In Asian
countries, a distinct model of digital business
architecture has emerged, based on the develop-
ment of integrated digital ecosystems and the so-
called super-apps. Their emergence was a response
to a combination of structural factors: the rapid
diffusion of the mobile Internet, the high level of
digitalization of financial services, the significant
scale of domestic markets, and the active role of
technology companies in shaping new platform
environments. Super-apps are digital platforms
that integrate a wide range of services within a
single application, including communication,
payments, e-commerce, transportation, delivery,
financial transactions, and more. A comprehensive
platform is formed within super-apps, combining
communication services, marketplaces, payment
systems, and financial instruments. Thanks to this,
the user can carry out a wide range of economic
transactions without switching between different
digital services. A particularly important charac-
teristic of super-apps is their ability to form digital
ecosystems that integrate numerous enterprises,
in particular, small and medium-sized enterprises.
For many companies, such platforms become a key
channel for accessing consumers. Small and
medium-sized enterprises can use the super-app's
infrastructure to sell goods, provide services, make
payments, and interact with customers. As a result,
super-apps play the role of digital market infra-
structures that ensure the integration of various
economic agents within a single technological
environment. Super-apps should be considered not
only as a separate digital business model but also
as an institution-specific form of market organi-
zation, within which communication, trade,
finance, logistics, and service interaction are com-
bined into a single platform. It is because of this
that the Asian model of the digital economy
demonstrates not just a high level of phanto-
mization, but also a special type of integration of
economic functions, in which the digital ecosystem
simultaneously acts as a market, infrastructure,
payment environment, and a mechanism for
coordinating the behaviour of economic agents.
A specific model of digital economy develop-
ment has emerged in the USA, characterized by
the dominance of global technological platforms
and innovation ecosystems. A feature of the Ame-
rican model is that key digital companies function
not only as producers of individual products or
services but also as infrastructure providers for the
global digital environment. The leading role in this
process is played by large technology companies
that create platforms that provide a technological
basis for the activities of thousands of other market
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participants. At the same time, small and medium-
sized enterprises, startups, and innovative com-
panies that use digital infrastructure to create new
products and services are actively developing
around these platforms. As a result, a complex
ecosystem of interactions among technology
companies, business structures, and research
centres forms, ensuring the rapid diffusion of
innovations across sectors of the economy.
A characteristic feature of the American model
of digital economy development is the global
orientation of digital platforms. Most US techno-
logy companies create services designed from the
very beginning for international use. Due to the
scalability of digital technologies, such platforms
can quickly expand their presence in different
countries, forming transnational networks of users,
partners, and enterprises. This process involves not
only large corporations, but also numerous small
and medium-sized enterprises that use global
digital platforms to enter international markets.
In essence, a multi-level system of the digital eco-
nomy is emerging, in which technology companies,
business structures, and international organi-
zations interact to foster innovative cooperation.
Unlike the Asian model, where digital integration
tends to intra-platform comprehensiveness, the
American model tends to global technological
scaling. Its key function is not so much to integrate
everyday services into a single application, but to
create universal technological solutions that serve
as the infrastructure foundation for the operations
of a wide range of companies and markets in an
international environment.
The European Union demonstrates a different
model of digital business architecture develop-
ment, largely shaped by the peculiarities of its
institutional environment and regulatory policy.
Unlike the USA, where the main driver of the
digital economy is the private sector, in Europe,
supranational institutions and international
organizations play an important role in shaping the
regulatory framework for digital markets. The
European model combines the development of
digital technologies with high standards of personal
data protection, support for competition, and the
protection of consumer rights. One of the key
elements of this system is the regulation of digital
platforms' activities and data circulation. The
institutions of the European Union have created a
comprehensive regulatory framework to ensure
transparency in digital markets and prevent
excessive concentration of economic power in the
hands of large technology companies. As a result,
technology companies operating in the European
market are forced to adapt their business models
to the requirements for data processing, algo-
rithmic transparency, and competitive behaviour.
This approach creates a special type of digital
economy in which innovation develops in close
connection with institutional control and regu-
lation.
Another important characteristic of the Euro-
pean model is the focus on the development of a
single digital market. The European Union seeks
to eliminate barriers between the national digital
markets of the Member States and form an
integrated economic space for the functioning of
digital companies. Within the framework of this
policy, programs are implemented to develop
digital infrastructure, support innovative startups,
and stimulate technological investments. A
significant role in this process is played by small
and medium-sized enterprises, which are actively
integrating into the digital economy and using
digital platforms to expand access to markets and
consumers. It should be emphasized that the
European model is not limited to regulating digital
innovations. Its specificity lies in the desire to
combine technological modernization with the
regulatory order of the digital space. That is why
in the EU, digital business models develop not as
autonomous market entities, but as elements of a
broader institutional order, where issues of
interoperability, transparency, data protection,
and competitive balance are of fundamental
importance.
At the same time, European digital business
models are often focused on modernizing tradi-
tional sectors of the economy. Technology com-
panies collaborate with industrial enterprises,
financial institutions, and service organizations to
develop new digital solutions for production,
transportation, energy, and financial services. As
a result, a model of the digital economy is being
formed, in which technological innovations are
integrated into a broader system of economic and
social institutions. An important role in shaping
these processes is played by international organi-
zations, which are increasingly influencing the
architecture of the digital economy not only as
analytical centres, but also as subjects of regu-
latory, advisory, and coordinating influence.
India demonstrates another specific trajectory
of digital business model development, largely
based on the formation of digital public infra-
structure. A feature of this model is the state's
active role in creating basic technological plat-
forms that enable interaction among citizens,
businesses, and state institutions. Such digital
infrastructures form the basis for the development
of electronic payments, financial technologies, and
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ISSN 2306-6792Copyright © The Author(s). This is an open access article distributed under the terms of the Creative
Commons Attribution License 4.0 (https://creativecommons.org/licenses/by/4.0/).
digital services. Digital public infrastructure
includes digital identification systems, electronic
payment platforms, data exchange services and
digital documents that ensure standardized
interaction between various participants in econo-
mic processes. The presence of such infrastructure
creates favourable conditions for the development
of entrepreneurial activity, as small and medium-
sized enterprises gain access to digital financial
services, payment systems, and e-commerce.
Another important characteristic of the Indian
digital economy is the rapid growth of entrep-
reneurial activity in the technology sector. A large
domestic market, a significant number of specia-
lists in information technology, and state support
for innovation contribute to the formation of
powerful startup ecosystems.
The country is actively developing technology
companies that create digital solutions for domes-
tic and international markets, and is also coope-
rating with international organizations in the field
of digital economy development. The Indian model
of digital transformation is distinguished by the
integration of business models that are not based
so much on the dominance of individual private
platforms, but rather on public digital infra-
structure that creates a standardized environment
for interaction among the state, technology com-
panies, SMEs, and consumers. This is its fun-
damental difference from the American platform-
centric and Asian ecosystem models. The scale of
India's public digital infrastructure model is illus-
trated by the performance of the Unified Payments
Interface (UPI) system, launched by the National
Payments Corporation of India (NPCI) in 2016.
According to the Reserve Bank of India and NPCI,
UPI's share of total digital payments in India has
increased from 34% in 2019 to 83% in 2024, at a
compound annual growth rate (CAGR) of 74%
during 2019—2024. In 2024, over 172 billion
transactions worth around $3 trillion were
processed through the system [27]. According to
the ACI Worldwide Report 2024, India's share of
global real-time transactions is around 49% [28].
It is worth noting that the success of UPI is not the
result of market competition between private
platforms, but of a state architectural decision: the
Reserve Bank of India and NPCI created an open,
interoperable infrastructure, to which more than
632 banks have joined, while private applications
(PhonePe, Google Pay, Paytm) act only as an
interface layer on top of a single publicly available
payment rail. It is this architecture that distin-
guishes the Indian model from the American one,
where platforms own the infrastructure, and from
the Asian one, where super-apps monopolize both
the transaction environment and consumer data.
A comparative analysis of regional models for
implementing global digital business architectures
reveals significant differences in institutional foun-
dations, technological mechanisms, and economic
implementation. The generalization of these
differences is presented in Table 1.
The presented synthesis demonstrates that a
unified logic of digital transformation does not
yield a single model of international business. On
the contrary, global digital architectures are
implemented through region-specific mechanisms
shaped by institutional configurations, state roles,
market structures, and levels of digital infra-
structure development. This confirms that the
technological imperative of modern integration
processes takes multiple forms in economic
practice.
A new type of integration is enabled by the
interoperability of digital platforms, payment
systems, data infrastructures, service ecosystems,
and algorithmic coordination mechanisms, which
provide new forms of cross-border economic
interaction. Under these conditions, integration
processes are increasingly unfolding not only
through spontaneous market interaction but also
Regional
model
Institutional foundation Key technological mechanism Form of economic implementation
Implications
for international business
Asian model High platform integration,
digitalized financial services,
and large domestic markets
Super apps and integrated
digital ecosystems
Integration of communication, trade,
payments, and logistics within a
single digital environment
Rapid access to mass consumers
and strong dependence on
platform infrastructure
American
model
Dominance of the private
sector, innovation clusters,
venture ecosystem
Global platforms, cloud
services, AI
Scaling of universal digital
solutions across international
markets
Global expansion through
platform infrastructure and
network effects
European
model
Supranational regulation, data
protection, and competition
policy
Regulated digital markets and
interoperable infrastructures
Development of digital solutions
within a regulated institutional
environment
Higher standards of
transparency, interoperability,
and compliance
Indian model Active role of the state,
development of public digital
infrastructure
Digital ID, payment rails, open
interfaces
Standardized digital environment
for interaction between the state,
business, and consumers
Lower transaction barriers and
expanded SME participation
Table 1. Regional models for implementing global digital business architectures
Source: compiled by the authors.
АГРОСВІТ № 10, 2026
103
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Commons Attribution License 4.0 (https://creativecommons.org/licenses/by/4.0/).
through the institutional design of the digital
space. That is why the technological imperative
of integration is realized through a combination
of two interconnected levels: the corporate level,
at which technology companies, platforms, and
SMEs build new models of market interaction,
and the supranational level, at which inter-
national organizations contribute to the forma-
tion of agreed rules for access, data exchange,
financial interaction, and digital interoperability.
As a result, digital integration appears not only
as a market but also as an institutionally orga-
nized process.
CONCLUSIONS
Digitalization changes not only the tools of
integration, but also its subject matter: while
previously markets, production, transport
routes, and financial flows were mainly integ-
rated, now platforms, services, data infrastruc-
tures, payment systems, and algorithmic
mechanisms for managing interaction are
increasingly integrated. As a result, integration
into digital ecosystems is becoming a new form
of economic inclusion, and access to such
ecosystems is becoming a condition for full
participation in international business. The
digitalization of the world economy does not
eliminate regional differences in the functioning
of international business, but, on the contrary,
gives them a new form through differentiated
institutional implementation of global business
models. Universal technological solutions based
on digital platforms, cloud services, artificial
intelligence, payment systems and data infra-
structures create a globally scalable architec-
ture of economic activity, however, their
practical implementation depends on the fea-
tures of the regulatory environment, the struc-
ture of financial systems, the level of develop-
ment of digital infrastructure, the role of the
state, the participation of international organi-
zations and consumer behaviour models in
specific regions of the world. It has been estab-
lished that regional models for implementing
global business architectures emerge from the
interaction between the technological impera-
tive of digitalization and the specific institu-
tional conditions of individual economic spaces.
Integrated digital ecosystems and super-apps
that combine communication, financial, and
trade services within a single platform dominate
in Asian countries. A platform-centric model
has established itself in the USA, relying on
global technology companies, innovation
clusters, cloud infrastructure, and the develop-
ment of artificial intelligence. In the EU, digital
business models are implemented in the context
of enhanced regulatory regulation focused on
data protection, competition and consumer
rights. India demonstrates a model of digital
public infrastructure in which the state creates
foundational technological platforms to
develop financial technologies, digital services,
and entrepreneurship. International organi-
zations in this system perform the function of
institutional coordination, contributing to the
development of rules, standards, and coordina-
tion mechanisms that ensure the compatibility
of digital markets and the possibility of cross-
border dissemination of new business models.
The technological imperative of modern
integration processes is to change the very basis of
international economic interaction. If in previous
periods integration was carried out primarily
through trade and investment flows, now its
material basis is increasingly digital platforms,
payment systems, data infrastructures, algorithmic
services, and ecosystems of interaction among
businesses, consumers, and state institutions. It is
through these mechanisms that a new type of
international integration is emerging, in which
technologies perform not an auxiliary but a
system-forming function, and international
organizations increasingly act as institutional
conduits of compatibility, standardization, and
coordination in the digital environment. Global
business models should be considered as techno-
logically universal, but institutionally and
regionally differentiated forms of organizing
economic activity. This means that digitalization
does not lead to a simple unification of markets,
but creates a more complex architecture of the
global economy, where the trends of scaling,
regionalization, platformization, standardization
and institutional adaptation are combined. This is
precisely the new logic of international business
development in the context of digital transfor-
mation, where competitiveness is increasingly
determined not only by access to resources and
markets, but also by the capacity to integrate into
global digital infrastructures through region-
specific mechanisms of economic implementation.
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Отримано редакцією журналу / Received: 30.03.26
Прорецензовано / Revised: 16.04.26
Дата публікації / Published: 21.05.26
|
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| institution | Agrosvit |
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| language | English |
| last_indexed | 2026-06-09T01:00:49Z |
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| spelling | www_nayka_com_ua-article-103032026-06-08T07:46:11Z REGIONAL FEATURES OF IMPLEMENTING GLOBAL BUSINESS MODELS IN THE CONTEXT OF DIGITALIZATION: THE TECHNOLOGICAL IMPERATIVE OF MODERN INTEGRATION PROCESSES РЕГІОНАЛЬНІ ОСОБЛИВОСТІ РЕАЛІЗАЦІЇ ГЛОБАЛЬНИХ БІЗНЕС-МОДЕЛЕЙ В УМОВАХ ЦИФРОВІЗАЦІЇ: ТЕХНОЛОГІЧНИЙ ІМПЕРАТИВ СУЧАСНИХ ІНТЕГРАЦІЙНИХ ПРОЦЕСІВ Русак, Д. М. Резнікова, Н. В. Карп, В. С. Панченко, В. Г. ДКС Центр 2026-05-21 Article Article application/pdf https://www.nayka.com.ua/index.php/agrosvit/article/view/10303 10.32702/2306-6792.2026.10.97 Журнал "Агросвіт"; № 10 (2026): АГРОСВІТ; 97-106 Agrosvit; No. 10 (2026): AGROSVIT; 97-106 2306-6792 10.32702/2306-6792.2026.10 en https://www.nayka.com.ua/index.php/agrosvit/article/view/10303/10448 Авторське право (c) 2026 Журнал "Агросвіт" |
| spellingShingle | Русак, Д. М. Резнікова, Н. В. Карп, В. С. Панченко, В. Г. РЕГІОНАЛЬНІ ОСОБЛИВОСТІ РЕАЛІЗАЦІЇ ГЛОБАЛЬНИХ БІЗНЕС-МОДЕЛЕЙ В УМОВАХ ЦИФРОВІЗАЦІЇ: ТЕХНОЛОГІЧНИЙ ІМПЕРАТИВ СУЧАСНИХ ІНТЕГРАЦІЙНИХ ПРОЦЕСІВ |
| title | РЕГІОНАЛЬНІ ОСОБЛИВОСТІ РЕАЛІЗАЦІЇ ГЛОБАЛЬНИХ БІЗНЕС-МОДЕЛЕЙ В УМОВАХ ЦИФРОВІЗАЦІЇ: ТЕХНОЛОГІЧНИЙ ІМПЕРАТИВ СУЧАСНИХ ІНТЕГРАЦІЙНИХ ПРОЦЕСІВ |
| title_alt | REGIONAL FEATURES OF IMPLEMENTING GLOBAL BUSINESS MODELS IN THE CONTEXT OF DIGITALIZATION: THE TECHNOLOGICAL IMPERATIVE OF MODERN INTEGRATION PROCESSES |
| title_full | РЕГІОНАЛЬНІ ОСОБЛИВОСТІ РЕАЛІЗАЦІЇ ГЛОБАЛЬНИХ БІЗНЕС-МОДЕЛЕЙ В УМОВАХ ЦИФРОВІЗАЦІЇ: ТЕХНОЛОГІЧНИЙ ІМПЕРАТИВ СУЧАСНИХ ІНТЕГРАЦІЙНИХ ПРОЦЕСІВ |
| title_fullStr | РЕГІОНАЛЬНІ ОСОБЛИВОСТІ РЕАЛІЗАЦІЇ ГЛОБАЛЬНИХ БІЗНЕС-МОДЕЛЕЙ В УМОВАХ ЦИФРОВІЗАЦІЇ: ТЕХНОЛОГІЧНИЙ ІМПЕРАТИВ СУЧАСНИХ ІНТЕГРАЦІЙНИХ ПРОЦЕСІВ |
| title_full_unstemmed | РЕГІОНАЛЬНІ ОСОБЛИВОСТІ РЕАЛІЗАЦІЇ ГЛОБАЛЬНИХ БІЗНЕС-МОДЕЛЕЙ В УМОВАХ ЦИФРОВІЗАЦІЇ: ТЕХНОЛОГІЧНИЙ ІМПЕРАТИВ СУЧАСНИХ ІНТЕГРАЦІЙНИХ ПРОЦЕСІВ |
| title_short | РЕГІОНАЛЬНІ ОСОБЛИВОСТІ РЕАЛІЗАЦІЇ ГЛОБАЛЬНИХ БІЗНЕС-МОДЕЛЕЙ В УМОВАХ ЦИФРОВІЗАЦІЇ: ТЕХНОЛОГІЧНИЙ ІМПЕРАТИВ СУЧАСНИХ ІНТЕГРАЦІЙНИХ ПРОЦЕСІВ |
| title_sort | регіональні особливості реалізації глобальних бізнес-моделей в умовах цифровізації: технологічний імператив сучасних інтеграційних процесів |
| url | https://www.nayka.com.ua/index.php/agrosvit/article/view/10303 |
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