маркетинг marketing 6 competitiveness 2 конкурентоспроможність 2 Enterprise 1 benchmarking 1 business 1 commodity money 1 competitive advantages 1 concepts of marketing management 1 decision-making process 1 economic effect 1 effectiveness of marketing management 1 efficiency 1 evaluation methods 1 immersive technologies 1 machine learning 1 management 1 management in marketing 1 management system 1 marketing budget 1 marketing management 1 marketing pricing policy 1 marketing strategy 1 price 1 pricing 1 pricing strategies 1 prognostication 1 project tool 1 quality improvement 1