ОЦІНКА ЕФЕКТИВНОСТІ ФРАНЧАЙЗИНГУ У ГОТЕЛЬНОМУ БІЗНЕСІ

• Date: 2021
• Main Authors: Pavlova, Svitlana, Zaichuk, Anastasiia
• Format: Article
• Language: Ukrainian
• Published: Zhytomyr Ivan Franko State University 2021
• Subjects: готель; франчайзинг; готельний бізнес; управління; ефективність; пандемія.
• Online Access: http://eui.zu.edu.ua/article/view/246297
• Journal Title: Economics. Management. Innovations

The development of tourism is inextricably linked with the effective functioning of accommodation facilities, which in many countries form a significant share of gross domestic product. The hotel complex of Ukraine needs development and significant investment resources for reconstruction and bringin...