РОЛЬ СТРАТЕГІЙ В УПРАВЛІННІ МАРКЕТИНГОВОЮ ДІЯЛЬНІСТЮ ПІДПРИЄМСТВА

Understanding and using the concept of marketing strategy in business management is an integral part of effective entrepreneurial activity. In these conditions, the marketing strategy is more relevant than ever for enterprises whose goal today is not just to make a profit, but to maintain competitiv...

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Bibliographische Detailangaben
Datum:2022
Hauptverfasser: Poita, Iryna, Mosiichuk, Iryna, Gurenko, Anna, Perelygin, Mykola
Format: Artikel
Sprache:Ukrainian
Veröffentlicht: Zhytomyr Ivan Franko State University 2022
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Online Zugang:http://eui.zu.edu.ua/article/view/268895
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Назва журналу:Economics. Management. Innovations

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Economics. Management. Innovations