ЕТИЧНИЙ БРЕНДИНГ ЯК СТРАТЕГІЯ СТАЛОГО ЗРОСТАННЯ НА ГАЛУЗЕВИХ РИНКАХ
The article considers the market-oriented nature of ethical branding within the context of the transformation of the global business environment. The relevance of the study is substantiated by the growing need to adapt traditional branding strategies to the conditions of sustainable development, inc...
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| Date: | 2025 |
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| Main Author: | |
| Format: | Article |
| Language: | Ukrainian |
| Published: |
Zhytomyr Ivan Franko State University
2025
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| Subjects: | |
| Online Access: | http://eui.zu.edu.ua/article/view/333404 |
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| Journal Title: | Economics. Management. Innovations |