2025-02-23T02:56:37-05:00 DEBUG: VuFindSearch\Backend\Solr\Connector: Query fl=%2A&wt=json&json.nl=arrarr&q=id%3A%22irk-123456789-123398%22&qt=morelikethis&rows=5
2025-02-23T02:56:37-05:00 DEBUG: VuFindSearch\Backend\Solr\Connector: => GET http://localhost:8983/solr/biblio/select?fl=%2A&wt=json&json.nl=arrarr&q=id%3A%22irk-123456789-123398%22&qt=morelikethis&rows=5
2025-02-23T02:56:37-05:00 DEBUG: VuFindSearch\Backend\Solr\Connector: <= 200 OK
2025-02-23T02:56:37-05:00 DEBUG: Deserialized SOLR response
Branding in Global Marketing Management

Branding in Global Marketing Management

This article describes the essence of branding; it explains what identifies the brand equity and why do some companies prefer to have a locally based brand to a globally based brand. This work clarifies the meaning of a brand extension and brand dilution, and highlights the examples of the most deve...

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Bibliographic Details
Main Authors: Dotsenko, G.V., Tsysaruk, S.S.
Format: Article
Language:English
Published: Інститут економіки промисловості НАН України 2013
Series:Економічний вісник Донбасу
Subjects:
Marketing
Online Access:http://dspace.nbuv.gov.ua/handle/123456789/123398
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2025-02-23T02:56:37-05:00 DEBUG: VuFindSearch\Backend\Solr\Connector: Query fl=%2A&rows=40&rows=5&wt=json&json.nl=arrarr&q=id%3A%22irk-123456789-123398%22&qt=morelikethis
2025-02-23T02:56:37-05:00 DEBUG: VuFindSearch\Backend\Solr\Connector: => GET http://localhost:8983/solr/biblio/select?fl=%2A&rows=40&rows=5&wt=json&json.nl=arrarr&q=id%3A%22irk-123456789-123398%22&qt=morelikethis
2025-02-23T02:56:37-05:00 DEBUG: VuFindSearch\Backend\Solr\Connector: <= 200 OK
2025-02-23T02:56:37-05:00 DEBUG: Deserialized SOLR response

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