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National Business Cultures: Research Methodology, Content and Role in Provision of International Entrepreneurship

The object of analysis is a complex of methodological principles of economic comparative studies: the studies of national business cultures. The evolution of managerial, communicative and marketing approaches in their consideration is being comprehended. The definition of “national business cultures...

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Bibliographic Details
Main Author: Chebotarov, Ie.
Format: Article
Language:English
Published: Інститут економіки промисловості НАН України 2019
Series:Економічний вісник Донбасу
Subjects:
Online Access:http://dspace.nbuv.gov.ua/handle/123456789/169016
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