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Tools of Decision Making in the Field of strategic advertisement of pharmaceutical Enterprises

Tools of Decision Making in the Field of strategic advertisement of pharmaceutical Enterprises

Introduction. The evolution of the modern information and communication technologies contributes to enhancement of advertising strategies, as effective tools of pharmaceutical marketing. Problem Statement. The need to take into account the nonlinear dynamic nature of advertising processes and prese...

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Bibliographic Details
Main Authors: Burkynskyi, B.V., Sokolovska, Z.M., Alyokhin, A.B., Khumarova, N.I., Kapustyan, I.V.
Format: Article
Language:English
Published: Видавничий дім "Академперіодика" НАН України 2020
Series:Наука та інновації
Subjects:
Загальні питання сучасної науково-технічної та інноваційної діяльності
Online Access:http://dspace.nbuv.gov.ua/handle/123456789/184831
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