Маркетинговые исследования: сущность, методы, технологии
The article is a brief review of the "Marketing Research" textbook on the course being boundary between applied sociology, economy and marketing. On the one hand, its goalis to show to sociologists-beginners what an essence and specific character of applied marketing research are, on the o...
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| Date: | 2000 |
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| Main Author: | |
| Format: | Article |
| Language: | Russian |
| Published: |
Iнститут соціології НАН України
2000
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| Series: | Социология: теория, методы, маркетинг |
| Subjects: | |
| Online Access: | http://dspace.nbuv.gov.ua/handle/123456789/89581 |
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| Journal Title: | Digital Library of Periodicals of National Academy of Sciences of Ukraine |
| Cite this: | Маркетинговые исследования: сущность, методы, технологии / В. Полторак // Социология: теория, методы, маркетинг. — 2000. — № 1. — С. 108-128. — рос. |