Маркетинговые исследования: сущность, методы, технологии
The article is a brief review of the "Marketing Research" textbook on the course being boundary between applied sociology, economy and marketing. On the one hand, its goalis to show to sociologists-beginners what an essence and specific character of applied marketing research are, on the o...
Збережено в:
| Дата: | 2000 |
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| Автор: | |
| Формат: | Стаття |
| Мова: | Russian |
| Опубліковано: |
Iнститут соціології НАН України
2000
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| Назва видання: | Социология: теория, методы, маркетинг |
| Теми: | |
| Онлайн доступ: | http://dspace.nbuv.gov.ua/handle/123456789/89581 |
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| Назва журналу: | Digital Library of Periodicals of National Academy of Sciences of Ukraine |
| Цитувати: | Маркетинговые исследования: сущность, методы, технологии / В. Полторак // Социология: теория, методы, маркетинг. — 2000. — № 1. — С. 108-128. — рос. |
Репозитарії
Digital Library of Periodicals of National Academy of Sciences of Ukraine| Резюме: | The article is a brief review of the "Marketing Research" textbook on the course being boundary between applied sociology, economy and marketing. On the one hand, its goalis to show to sociologists-beginners what an essence and specific character of applied marketing research are, on the other hand, to present specific methods and technologiesused for the market research by economists and students of Economy Departments. There have been discussed the basic marketing research directions (including marketing environment and consumers), special methods used in marketing research (including quality methods, trade and consumer panels, omnibus, hall-tests, focus-groups), specific character of marketing research technologies. |
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