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Предпринимательское поведение: теоретико-методологические аспекты
In the article, sociological and psichological aspects of business behavior are considered as well as its mechanisms and structural components. From the theoretico-methodological point of view, three blocks of business behaviour regulation are sigled out: an "objective-situational" block,...
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| Format: | Article |
| Language: | Russian |
| Published: |
Iнститут соціології НАН України
2001
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| Series: | Социология: теория, методы, маркетинг |
| Online Access: | http://dspace.nbuv.gov.ua/handle/123456789/89926 |
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| Summary: | In the article, sociological and psichological aspects of business behavior are considered as well as its mechanisms and structural components. From the theoretico-methodological point of view, three blocks of business behaviour regulation are sigled out: an "objective-situational" block, an "active-behavioral" block, and an ìinteractionalî block. In this context, bysiness behavior is determined as purposeful subjectís reactions to a definite business situation which reflects in his actions (roles, strategies, functions) guided by a certain economic interest and directed to satisfaction of actualized needs. |
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