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Менеджмент консалтинговой организацией: особенности маркетинга и PR
Taking into account the exciting growth of consulting industry throughout the world in recent years (Ukraine including) as well as rapid increase of competition in the sphere of intangible services the authors attempt to analyze the unique challenges for marketing and communications facing the pr...
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Main Authors: | , |
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Format: | Article |
Language: | Russian |
Published: |
Iнститут соціології НАН України
2004
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Series: | Социология: теория, методы, маркетинг |
Online Access: | http://dspace.nbuv.gov.ua/handle/123456789/90105 |
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