Branding in Global Marketing Management
This article describes the essence of branding; it explains what identifies the brand equity and why do some companies prefer to have a locally based brand to a globally based brand. This work clarifies the meaning of a brand extension and brand dilution, and highlights the examples of the most deve...
Saved in:
| Published in: | Економічний вісник Донбасу |
|---|---|
| Date: | 2013 |
| Main Authors: | , |
| Format: | Article |
| Language: | English |
| Published: |
Інститут економіки промисловості НАН України
2013
|
| Subjects: | |
| Online Access: | https://nasplib.isofts.kiev.ua/handle/123456789/123398 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Journal Title: | Digital Library of Periodicals of National Academy of Sciences of Ukraine |
| Cite this: | Branding in Global Marketing Management / G.V. Dotsenko, S.S. Tsysaruk // Економічний вісник Донбасу. — 2013. — № 4 (34). — С. 132–134. — Бібліогр.: 16 назв. — англ. |