РОЗРОБКА КОНЦЕПЦІЇ ФОРМУВАННЯ БРЕНДУ МІСТА ЛУГАНСЬКА
The concept of formation of city Luhansk brand was developed. Each block of the concept is described in details. The plan of strategic actions was developed to improve competitive positions of city Luhansk. The place of the image formation in the general concept of city brand is determined. REFERENC...
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| Date: | 2014 |
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| Main Author: | |
| Format: | Article |
| Language: | Ukrainian |
| Published: |
V. Mamutov Institute of Economic and Legal Research of the National Academy of Sciences of Ukraine
2014
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| Online Access: | https://economiclaw.kiev.ua/index.php/economiclaw/article/view/257 |
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| Journal Title: | Economics and Law |