РОЗРОБКА КОНЦЕПЦІЇ ФОРМУВАННЯ БРЕНДУ МІСТА ЛУГАНСЬКА
The concept of formation of city Luhansk brand was developed. Each block of the concept is described in details. The plan of strategic actions was developed to improve competitive positions of city Luhansk. The place of the image formation in the general concept of city brand is determined. REFERENC...
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| Datum: | 2014 |
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| 1. Verfasser: | |
| Format: | Artikel |
| Sprache: | Ukrainian |
| Veröffentlicht: |
V. Mamutov Institute of Economic and Legal Research of the National Academy of Sciences of Ukraine
2014
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| Online Zugang: | https://economiclaw.kiev.ua/index.php/economiclaw/article/view/257 |
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| Назва журналу: | Economics and Law |
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Economics and Law| Zusammenfassung: | The concept of formation of city Luhansk brand was developed. Each block of the concept is described in details. The plan of strategic actions was developed to improve competitive positions of city Luhansk. The place of the image formation in the general concept of city brand is determined.
REFERENCES:
Ashworth G.J. Marketing of places: What are we doing? Marketing Urbano International Conference, Edizioni Torino Incontra. 1994. P. 643-649.
Kotler F., Asplund K., Rejn I., Hajder D. Marketing mest. Privlechenie investicij, predprijatij, zhitelej i turistov v goroda, kommuny, regiony i strany Evropy. : Stokgol'mskaja shkola jekonomiki v Sankt-Peterburge, 2005. 385 s.
Hubbard P., Hall T. The Entrepreneurial City: Geographies of Politics, Regimes and Representations. Chichester: John Wiley & Sons. 1998. 376 p.
Pankruhin A.P. Marketing territorij: ucheb. posobie. M.: Izd-vo RAGS, 2002. 328 c.
Metaxas T. City Marketing and City Competitiveness: An Effort of Reviewing the Last 25 years. Discussion Paper Series. 2007. Vol. 13(18). P. 403-422.
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