МЕТОДОЛОГІЧНІ ОСНОВИ МАРКЕТИНГОВОГО УПРАВЛІННЯ СУЧАСНИМ МІСТОМ
The nature of marketing management of city is investigated. Goals and principles of a marketing approach to management of today’s city are defined.
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| Date: | 2010 |
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| Main Authors: | , |
| Format: | Article |
| Language: | Ukrainian |
| Published: |
V. Mamutov Institute of Economic and Legal Research of the National Academy of Sciences of Ukraine
2010
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| Online Access: | https://economiclaw.kiev.ua/index.php/economiclaw/article/view/541 |
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| Journal Title: | Economics and Law |