ТЕОРЕТИЧНІ ОСНОВИ МАРКЕТИНГУ МІСТА
The paper studies the essence of city marketing. The approaches existent in the literature concerning the content of the given concept are analyzed. The role of branding in city marketing is defined.
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| Published in: | Економіка та право |
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| Date: | 2012 |
| Author Affiliations: | |
| Main Author: | |
| Format: | Article |
| Published: |
V. Mamutov Institute of Economic and Legal Research of the National Academy of Sciences of Ukraine
2012
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| Online Access: | https://economiclaw.kiev.ua/index.php/economiclaw/article/view/826 |
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| Journal Title: | Economics and Law |
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