ПРОЦЕС СТРАТЕГІЧНОГО УПРАВЛІННЮ РОЗВИТКОМ МАРКЕТИНГОВОЇ ДІЯЛЬНОСТІ ПІДПРИЄМСТВА: ОБҐРУНТУВАННЯ ПРОАКТИВНОСТІ
The article considers' two types of strategic management: reactive (response of the enterprise to actions of partners, consumers, etc., i. e. the external subject and the internal condition) and proactive (attitude to the enterprise and its actions in the external environment and forecasting of...
Saved in:
| Published in: | Економіка та право |
|---|---|
| Date: | 2008 |
| Author Affiliations: | |
| Main Author: | |
| Format: | Article |
| Published: |
V. Mamutov Institute of Economic and Legal Research of the National Academy of Sciences of Ukraine
2008
|
| Online Access: | https://economiclaw.kiev.ua/index.php/economiclaw/article/view/919 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Journal Title: | Economics and Law |