СТВОРЕННЯ ЛОКАЛЬНИХ ВИН ЯК ОДИН З НАПРЯМІВ ФОРМУВАННЯ КОНКУРЕНТНИХ ПЕРЕВАГ ВИНОРОБНОГО ПІДПРИЄМСТВА
The article proves the practicability of producing wine from local grapes for Ukrainian wineries. Thesubstantiation is based on the construction of five levels of goods and consumer values. The fifth level is awine that has a unique style: its character, temperament, expresses the peculiarities of t...
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| Date: | 2018 |
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| Main Authors: | , , , |
| Format: | Article |
| Language: | Ukrainian |
| Published: |
Odesa National University of Technology
2018
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| Online Access: | //journals.ontu.edu.ua/index.php/fie/article/view/1059 |
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| Journal Title: | Food Industry Economics |