Впровадження інноваційних технологій з метою покращення сервісно-виробничих процесів підприємств сфери гостинності

• Дата: 2024
• Автори: Козак, Катерина, Ряшко, Галина, Москвічова, Олена, Шуба, Андрій
• Формат: Стаття
• Мова: Ukrainian
• Опубліковано: Odesa National University of Technology 2024
• Онлайн доступ: //journals.ontu.edu.ua/index.php/fie/article/view/3065
• Назва журналу: Food Industry Economics

In contemporary Ukraine, the hospitality industry faces an acute staffing crisis, initially exacerbated by the COVID-19 pandemic and later by the full-scale invasion and ongoing military conflict. Crisis phenomena in the economy as a whole and in the hospitality industry have led to staff reductions, wage reductions, mass employee dismissals, and the emigration of the working population abroad. To address this issue, the introduction of innovative solutions has been proposed. The analysis of industry practices has revealed unconventional approaches to recruitment. In order to retain existing staff, hospitality managers must reassess personnel management strategies, enhance operational efficiency under challenging conditions, and prioritise employee upskilling. The monitoring of wage changes across the industry proves the low motivation of qualified workers. Various team motivation strategies have been examined. In a highly competitive environment, retaining and supporting the existing workforce, fostering a positive workplace atmosphere, and encouraging collective success prove to be more effective than recruiting and training new employees. In cases of critical staff shortages, the adoption of innovative technologies that reduce labour intensity in production and service processes has been recommended. The study explores the implementation of automation, digital solutions, artificial intelligence, and robotic systems to optimise workforce management. The implementation of modern technologies and consumer responses in the hotel and restaurant industry have been investigated. A survey conducted in hotels across various regions demonstrates a positive assessment and confirms the feasibility of practical tools such as self-service check-in, the absence of service staff, chatbot communication, «smart home» systems, and the use of GPT-based chat for selecting additional services.