ВПЛИВ ІНСТРУМЕНТІВ ШТУЧНОГО ІНТЕЛЕКТУ НА УПРАВЛІННЯ ПОВЕДІНКОЮ СПОЖИВАЧІВ У ЦИФРОВОМУ МАРКЕТИНГУ
Introduction. With the rapid advancement of digital technologies, online advertising has become essential for effective brand communication with target audiences in digital spaces.Problem Statement. It has been hypothesized that artificial intelligence (AI) tools can enhance the effectiveness of adv...
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| Date: | 2025 |
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| Main Authors: | , |
| Format: | Article |
| Language: | English |
| Published: |
PH “Akademperiodyka”
2025
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| Subjects: | |
| Online Access: | https://scinn-eng.org.ua/ojs/index.php/ni/article/view/714 |
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| Journal Title: | Science and Innovation |