Buchumschlag

Approaches to Modelling Marketing Strategies in E-Commerce

Introduction. Increasing the efficiency of business activities requires developing a marketing strategy using e-commerce to attract a wide range of customers and maximise the company's income. The key marketing metric for most companies is the customer lifetime value indicator, which is why stu...

Ausführliche Beschreibung

Gespeichert in:

Bibliographische Detailangaben
Datum:	2024
Hauptverfasser:	Afanasyev, Kostyantyn, Hanechko, Iryna, Trubei, Oksana, Lukhanina, Kateryna
Format:	Artikel
Sprache:	Englisch
Veröffentlicht:	Dr. Viktor Koval 2024
Online Zugang:	https://ees-journal.com/index.php/journal/article/view/264
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!
Назва журналу:	Economics Ecology Socium

Institution

Economics Ecology Socium

Ähnliche Einträge

Innovative Aspect of E-Commerce Development in Ukraine
von: Gamova, Iryna, et al.
Veröffentlicht: (2024)

Marketing Strategy Development in the Management of Industrial Enterprise Competitiveness
von: Pysarenko, Volodymyr, et al.
Veröffentlicht: (2025)

Integration Strategies for Sustainable Positioning of Shipping Companies in the Maritime Trade Market System
von: Prymachova, Natalia, et al.
Veröffentlicht: (2023)

INNOVATIVE MARKETING COMPLEX: ITS COMPONENTS, METHODS AND TOOLS
von: Kalinichenko, Olena, et al.
Veröffentlicht: (2020)

Financial Market Regulation and Monetary Policy on Financial Stress Management in the National Economy
von: Kononova, Iryna, et al.
Veröffentlicht: (2025)

FEATURES AND PROSPECTS FOR THE INSURANCE PRODUCTS’ IMPLEMENTATION THROUGH NETWORK MARKETING
von: Nikolaienko, Serhii, et al.
Veröffentlicht: (2020)

Trendwatching-Driven Modelling and Management of Structural Labour Market Imbalances
von: Herasymenko, Yuliia, et al.
Veröffentlicht: (2025)

Labour Market of Ukraine and Meeting Post-War Workforce Supply Market Demands
von: Kulishov, Volodymyr, et al.
Veröffentlicht: (2024)

The Role Of Quantitative Easing in Stabilising the Chinese Real Estate Market
von: Jiaying, Zhang, et al.
Veröffentlicht: (2025)

Corporate Social Responsibility Management and Business Strategies in Sustainable Economic Development
von: Hutsaliuk, Oleksii, et al.
Veröffentlicht: (2025)

CHEMICAL STRATEGY FOR THE SYNTHESIS OF CHALCONES AS DEHYDROACETIC ACID DERIVATIVES AND THEIR LANTANIUM(III) COMPLEXES
von: Chernii, Viktor, et al.
Veröffentlicht: (2024)

Business Entity's Preventive-Anti-Crisis Strategy Model and Possibilities of Its Implementation in Georgia
von: Katamadze, Giorgi
Veröffentlicht: (2022)

Management and Marketing of the Wartime Agribusiness in Ukraine
von: Shovkun-Zablotska, Lyudmila, et al.
Veröffentlicht: (2024)

STRATIGRAPHY OF LOWER CENOMANIANS FORMATIONS OF NORTH-WEST PRICHERNOMOR'E, MIDDLE PRIDNIESTROV'E AND EAST REGION OF VOLYNO- PODOL'E
von: Gilkman, A. І., et al.
Veröffentlicht: (2010)

The Impact of COVID-19 Pandemic on Labor Market Perspectives for Management Undergraduates: New Models of Employability Capital Development
von: Svyrydenko, Denys, et al.
Veröffentlicht: (2023)

PEOPLE OF KNOWLEDGE IN HEALTH CARE ORGANIZATION STRATEGY
von: Dembowska, Barbara, et al.
Veröffentlicht: (2019)

THE TIME ELEMENT IN THE STRATEGY OF ELECTRIC GRIDS IMPROVEMENT
von: Cherkashina, V. V.
Veröffentlicht: (2014)

INNOVATIVE DEVELOPMENT STRATEGY FORMATION OF THE MODERN ENTERPRISE
von: Kalaman, O., et al.
Veröffentlicht: (2018)

Marketing and Controlling in Strategic Forecasting of Innovative Industrial Development
von: Kuzmynchuk, Nataliia, et al.
Veröffentlicht: (2025)

The Monitoring of the Livestock Product Market for the Formation of Food Security
von: Misiuk, Mykola, et al.
Veröffentlicht: (2023)

Development Management of Interbank Competition in the Corporate Lending Market
von: Kretov, Dmitry, et al.
Veröffentlicht: (2023)

An Approach to the Precision Parametric Reduction of Mathematical Models
von: Verlan, Andrey Anatolievich
Veröffentlicht: (2016)

Hypercomplex Approach to Modeling of Reputation in Social Networks
von: Lande, D. V., et al.
Veröffentlicht: (2013)

GLOBAL STRATEGY OF POSITIONING OF UKRAINE WINE PRODUCTION IN UKRAINE
von: Solodova, O., et al.
Veröffentlicht: (2017)

UX research methods and strategies in the development of interactive interfaces
von: Kostiuk, Anton, et al.
Veröffentlicht: (2025)

THE STRATEGY OF TITANIUM MINERAL-ROW MATERIAL BASE OF THE UKRAINE
von: GALETSKIY, L. S., et al.
Veröffentlicht: (2011)

Genetic peculiarities and strategy of the pea breeding for the winter sowing
von: Sichkar, Vyacheslav, et al.
Veröffentlicht: (2019)

Market Analysis and Entrepreneurial Development of Dairy Farms in the Agricultural Sector
von: Mosiiuk, Volodymyr, et al.
Veröffentlicht: (2025)

MICROGRIDS AS PART OF THE ELECTRICITY MARKET WITH AN INCREASING SHARE OF RENEWABLE ENERGY
von: Kuznietsov , M., et al.
Veröffentlicht: (2025)

WIND POWER SECTOR OF UKRAINE: THE FURTHER DEVELOPMENT ON MARKET CONDITIONS
von: Konechenkov, A., et al.
Veröffentlicht: (2021)

Multi-agent approach to modeling an information and analytical system
von: Dodonov, O. G., et al.
Veröffentlicht: (2016)

METHOD FOR ASSESSING THE EFFICIENCY OF THE DISTRICT HEATING SYSTEM UNDER MARKET CONDITIONS
von: Karpenko, D., et al.
Veröffentlicht: (2024)

Energy Marketing and Fiscal Regulation of a Competitive Energy Efficiency System
von: Kuzmynchuk, Nataliia, et al.
Veröffentlicht: (2024)

GROWTH OF COMPETITORY POSITIONS OF DAIRY INDUSTRY ENTERPRISES FOR ENHANCING OF MARKETING POTENTIAL
von: Pavlovska, Liudmyla, et al.
Veröffentlicht: (2019)

Broad static star class modeling within single approach
von: Baranov, A. M., et al.
Veröffentlicht: (2013)

Bacterial Biofilms in Chronic Rhinosinusitis. Clinical Role and Current Therapeutic Strategies
von: Zabolotna, D.D., et al.
Veröffentlicht: (2024)

Strategy Selection of Healthcare Sector Development and Risk Management of its Implementation
von: Shyshka, Іhor, et al.
Veröffentlicht: (2023)

Implications for Public Health Strategies: Quantifying the Likelihood of COVID-19 Reinfection
von: Khurana, Pooja, et al.
Veröffentlicht: (2025)

Rational Mode Parameters of Power Units Operating in Modern Energy Market Conditions
von: Тарелін, А. О.
Veröffentlicht: (2024)

Rational Mode Parameters of Power Units Operating in Modern Energy Market Conditions
von: Тарелін, А. О.
Veröffentlicht: (2024)