Marketing and Controlling in Strategic Forecasting of Innovative Industrial Development

• Дата: 2025
• Автори: Kuzmynchuk, Nataliia, Kutsenko, Tetiana, Aloshyn, Serhii, Marchenko, Vitalii
• Формат: Стаття
• Мова: English
• Опубліковано: Dr. Viktor Koval 2025
• Теми: controlling; industrial enterprises; innovation development; marketing; strategic forecasting.
• Онлайн доступ: https://ees-journal.com/index.php/journal/article/view/288
• Назва журналу: Economics Ecology Socium

Introduction. Outlining the strategic vision of alternatives regarding the innovation development of industrial enterprises implies a multifunctional load on marketing and controlling support systems aimed at increasing the effectiveness of managerial influence to ensure the long-term sustainability...