Marketing and Controlling in Strategic Forecasting of Innovative Industrial Development

• Date: 2025
• Main Authors: Kuzmynchuk, Nataliia, Kutsenko, Tetiana, Aloshyn, Serhii, Marchenko, Vitalii
• Format: Article
• Language: English
• Published: Dr. Viktor Koval 2025
• Subjects: controlling; industrial enterprises; innovation development; marketing; strategic forecasting.
• Online Access: https://ees-journal.com/index.php/journal/article/view/288
• Journal Title: Economics Ecology Socium

Introduction. Outlining the strategic vision of alternatives regarding the innovation development of industrial enterprises implies a multifunctional load on marketing and controlling support systems aimed at increasing the effectiveness of managerial influence to ensure the long-term sustainability...