Buchumschlag

Marketing Strategy Development in the Management of Industrial Enterprise Competitiveness

Introduction. The rapid changes in external and internal factors form the features that ensure the competitiveness of enterprises. This requires not only a revision of marketing strategies and their objectives, but also a reconsideration of approaches to developing long-term marketing plans, as exte...

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Datum:	2025
Hauptverfasser:	Pysarenko, Volodymyr, Kriuchko, Lesia, Ostapenko, Tetiana, Kubetska, Olga
Format:	Artikel
Sprache:	Englisch
Veröffentlicht:	Dr. Viktor Koval 2025
Schlagworte:	marketing strategy competitiveness enterprise brand management financial resources.
Online Zugang:	https://ees-journal.com/index.php/journal/article/view/295
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!
Назва журналу:	Economics Ecology Socium

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Economics Ecology Socium

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