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The Impact of Human Capital Transformation on Marketing-Driven Strategic Management of Organisational Competitiveness

Background. The global economy is operating amid increasing turbulence, driving deep demographic transformations, large-scale migration flows, and instability in consumer demand. Accordingly, human capital becomes a system-forming factor in sustainable organisational competitiveness, as it determine...

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Bibliographic Details
Date:	2026
Main Authors:	Kuzmynchuk, Nataliia, Kutsenko, Tetiana, Aloshyn, Serhii, Volkov, Albert
Format:	Article
Language:	English
Published:	Dr. Viktor Koval 2026
Subjects:	Human Capital Consumer Marketing Competitiveness Adaptive Mechanism.
Online Access:	https://ees-journal.com/index.php/journal/article/view/330
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Journal Title:	Economics Ecology Socium

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Economics Ecology Socium

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