Luxury Brand Management in the Fashion Industry: Basic Conceptions and Models

Saved in:

Bibliographic Details
Date:	2019
Main Authors:	O. S. Korepanov, K. O. Halushka
Format:	Article
Language:	English
Published:	2019
Series:	Business Inform
Online Access:	http://jnas.nbuv.gov.ua/article/UJRN-0001105893
Tags:	Add Tag No Tags, Be the first to tag this record!
Journal Title:	Library portal of National Academy of Sciences of Ukraine \| LibNAS

Institution

Library portal of National Academy of Sciences of Ukraine | LibNAS

Similar Items

Formation of Eco Concepts in Modern Fashion Industry
by: O. V. Tymoshenko, et al.
Published: (2021)

Social media marketing influence on brand equity and impact on intention to buy in fashion marketing
by: Y. V. Robul, et al.
Published: (2019)

Brand Management Strategies as Components of Brand Management
by: V. I. Troian, et al.
Published: (2021)

Patriotic Body Art: Political Fashion or Fashion on Patriotism?
by: N. Khoma
Published: (2015)

Application of integrated marketing communications (IMC) in the promotion of luxury products and service
by: O. Zhebrovska
Published: (2014)

Interwar Lviv fashion designer, fashion editor and columnist Elia Olesnytska: materials for biography
by: Kh. A. Astaptseva
Published: (2021)

Holistic Marketing Approach in the Global Fashion Industry: The Features of Post-COVID Development
by: H. V. Duhinets, et al.
Published: (2023)

Philosophical foundations of analysis of Fashion spaciousness
by: O. V. Skalatska
Published: (2015)

Branding concept of a touristic region
by: Ya. Malynka
Published: (2018)

Evolution of formation of employer brand concept
by: S. M. Mokina
Published: (2014)

Model of Management of the Company&#039;s Brand Capital
by: H. V. Yevtushenko
Published: (2013)

Developing Retail Trade Networks of the Mass-Market Segment of the Fashion Industry in Ukraine
by: N. B. Ilchenko, et al.
Published: (2019)

Marketing strategy of brand management
by: D. S. Fayvishenko
Published: (2013)

Branding in Global Marketing Management
by: G. V. Dotsenko, et al.
Published: (2013)

Volyn ethnic costume in ukrainian fashion shaping
by: O. Vynokur
Published: (2018)

Fashion as a factor of transformation of the human body
by: I. O. Kobzieva
Published: (2019)

Developing and Strengthening the Competitive Advantages of the Industrial Enterprise on the Principles of the Basic Concepts of Strategic Cost Management
by: V. M. Shulha, et al.
Published: (2012)

Personal Brand Promotion Model
by: T. V. Novikova, et al.
Published: (2022)

Customer Experience Management Concept and Its Implementation In Orthodontics (Brand &quot;Insignia&quot;)
by: Ya. Malynka, et al.
Published: (2019)

Fashion as a social phenomenon: An attempt of defining
by: M. Datsenko
Published: (2014)

Model of the Formation of Employer Brand
by: S. M. Mokina
Published: (2014)

Fashion as a subject of social and philosophical analysis: heuristic potential
by: O. V. Skalatska
Published: (2016)

Theoretical approaches to essence of brand for products of industrial enterprises
by: A. E. Voronkova, et al.
Published: (2013)

Theoretical approaches to essence of brand for products of industrial enterprises
by: Voronkova, A.E., et al.
Published: (2013)

Conceptual Model of Building an Employer Brand
by: S. M. Mokina
Published: (2014)

Brand Management: Defining the Essence and Place in the System of Related Categories
by: V. O. Pidhurska
Published: (2021)

Ensuring the Regulatory Management of Brands in Terms of Integrated Business Structures
by: O. M. Nifatova, et al.
Published: (2018)

Rural Fashion of the 20th Century in Ukrainian Clothing and Textiles
by: M. Selivachov
Published: (2023)

Substantiating the Conceptual Model of Branding of the Integrated Business Structures
by: O. M. Nifatova
Published: (2017)

Українська fashion-література (Тексти і цінності Ірен Роздобудько)
by: Голобородько, Я.
Published: (2010)

Application of Specific Features of Industrial Products when Forming and Developing Brands of Industrial Enterprises
by: S. V. Yatsentiuk
Published: (2014)

Fashion and Interior Design as Elements of the Life Style of the Cossack Officership in the XVIII century
by: O. Dziuba
Published: (2015)

The Role of Employer Branding Practices on Management of Employee Attraction and Retention
by: Ada, Nesrin, et al.
Published: (2023)

Socio-philosophical &quot;dramaturgy&quot; fashion shows
by: L. V. Prokopovych
Published: (2019)

Fashion as a factor of drug addiction epidemics&#039; structure
by: I. P. Rushchenko
Published: (2014)

Conception of the Economic-Mathematical Modeling in Management of Innovation Processes of the Processing Enterprises of the Agro-Industrial Complex
by: V. O. Babenko
Published: (2014)

Brands in the intellectual property sphere
by: V. K. Khaustov
Published: (2023)

Model for Implementing a Strategy to Engage Consumers in the Brand
by: Yu. V. Hulia
Published: (2015)

Typification of Sustainable Management Systems and Formalization of Their Basic Models
by: V. V. Mykytenko
Published: (2022)

The Ultrawideband Signals and Physical Processes. 1. Basic Concepts, Models and Description Methods
by: Lazorenko, O. V., et al.
Published: (2012)