Application of integrated marketing communications (IMC) in the promotion of luxury products and service
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| Date: | 2014 |
|---|---|
| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
2014
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| Series: | Ekonomist |
| Online Access: | http://jnas.nbuv.gov.ua/article/UJRN-0000447356 |
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| Journal Title: | Library portal of National Academy of Sciences of Ukraine | LibNAS |
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Library portal of National Academy of Sciences of Ukraine | LibNAS| _version_ | 1859531049080455168 |
|---|---|
| author | O. Zhebrovska |
| author_facet | O. Zhebrovska |
| author_sort | O. Zhebrovska |
| collection | Open-Science |
| first_indexed | 2025-07-22T07:28:45Z |
| format | Article |
| id | open-sciencenbuvgovua-74441 |
| institution | Library portal of National Academy of Sciences of Ukraine | LibNAS |
| language | English |
| last_indexed | 2025-07-22T07:28:45Z |
| publishDate | 2014 |
| record_format | dspace |
| series | Ekonomist |
| spelling | open-sciencenbuvgovua-744412024-04-16T17:19:31Z Application of integrated marketing communications (IMC) in the promotion of luxury products and service O. Zhebrovska 1810-3944 2014 en Ekonomist http://jnas.nbuv.gov.ua/article/UJRN-0000447356 Article |
| spellingShingle | Ekonomist O. Zhebrovska Application of integrated marketing communications (IMC) in the promotion of luxury products and service |
| title | Application of integrated marketing communications (IMC) in the promotion of luxury products and service |
| title_full | Application of integrated marketing communications (IMC) in the promotion of luxury products and service |
| title_fullStr | Application of integrated marketing communications (IMC) in the promotion of luxury products and service |
| title_full_unstemmed | Application of integrated marketing communications (IMC) in the promotion of luxury products and service |
| title_short | Application of integrated marketing communications (IMC) in the promotion of luxury products and service |
| title_sort | application of integrated marketing communications (imc) in the promotion of luxury products and service |
| url | http://jnas.nbuv.gov.ua/article/UJRN-0000447356 |
| work_keys_str_mv | AT ozhebrovska applicationofintegratedmarketingcommunicationsimcinthepromotionofluxuryproductsandservice |