Application of integrated marketing communications (IMC) in the promotion of luxury products and service
Збережено в:
Дата: | 2014 |
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Автор: | |
Формат: | Стаття |
Мова: | English |
Опубліковано: |
2014
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Назва видання: | Ekonomist |
Онлайн доступ: | http://jnas.nbuv.gov.ua/article/UJRN-0000447356 |
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Назва журналу: | Library portal of National Academy of Sciences of Ukraine | LibNAS |
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Library portal of National Academy of Sciences of Ukraine | LibNASid |
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open-sciencenbuvgovua-744412024-04-16T17:19:31Z Application of integrated marketing communications (IMC) in the promotion of luxury products and service O. Zhebrovska 1810-3944 2014 en Ekonomist http://jnas.nbuv.gov.ua/article/UJRN-0000447356 Article |
institution |
Library portal of National Academy of Sciences of Ukraine | LibNAS |
collection |
Open-Science |
language |
English |
series |
Ekonomist |
spellingShingle |
Ekonomist O. Zhebrovska Application of integrated marketing communications (IMC) in the promotion of luxury products and service |
format |
Article |
author |
O. Zhebrovska |
author_facet |
O. Zhebrovska |
author_sort |
O. Zhebrovska |
title |
Application of integrated marketing communications (IMC) in the promotion of luxury products and service |
title_short |
Application of integrated marketing communications (IMC) in the promotion of luxury products and service |
title_full |
Application of integrated marketing communications (IMC) in the promotion of luxury products and service |
title_fullStr |
Application of integrated marketing communications (IMC) in the promotion of luxury products and service |
title_full_unstemmed |
Application of integrated marketing communications (IMC) in the promotion of luxury products and service |
title_sort |
application of integrated marketing communications (imc) in the promotion of luxury products and service |
publishDate |
2014 |
url |
http://jnas.nbuv.gov.ua/article/UJRN-0000447356 |
work_keys_str_mv |
AT ozhebrovska applicationofintegratedmarketingcommunicationsimcinthepromotionofluxuryproductsandservice |
first_indexed |
2024-04-17T05:21:33Z |
last_indexed |
2024-04-17T05:21:33Z |
_version_ |
1796885044447412224 |