Application of integrated marketing communications (IMC) in the promotion of luxury products and service
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| Date: | 2014 |
|---|---|
| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
2014
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| Series: | Ekonomist |
| Online Access: | http://jnas.nbuv.gov.ua/article/UJRN-0000447356 |
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| Journal Title: | Library portal of National Academy of Sciences of Ukraine | LibNAS |
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Library portal of National Academy of Sciences of Ukraine | LibNAS| id |
open-sciencenbuvgovua-74441 |
|---|---|
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open-sciencenbuvgovua-744412024-04-16T17:19:31Z Application of integrated marketing communications (IMC) in the promotion of luxury products and service O. Zhebrovska 1810-3944 2014 en Ekonomist http://jnas.nbuv.gov.ua/article/UJRN-0000447356 Article |
| institution |
Library portal of National Academy of Sciences of Ukraine | LibNAS |
| collection |
Open-Science |
| language |
English |
| series |
Ekonomist |
| spellingShingle |
Ekonomist O. Zhebrovska Application of integrated marketing communications (IMC) in the promotion of luxury products and service |
| format |
Article |
| author |
O. Zhebrovska |
| author_facet |
O. Zhebrovska |
| author_sort |
O. Zhebrovska |
| title |
Application of integrated marketing communications (IMC) in the promotion of luxury products and service |
| title_short |
Application of integrated marketing communications (IMC) in the promotion of luxury products and service |
| title_full |
Application of integrated marketing communications (IMC) in the promotion of luxury products and service |
| title_fullStr |
Application of integrated marketing communications (IMC) in the promotion of luxury products and service |
| title_full_unstemmed |
Application of integrated marketing communications (IMC) in the promotion of luxury products and service |
| title_sort |
application of integrated marketing communications (imc) in the promotion of luxury products and service |
| publishDate |
2014 |
| url |
http://jnas.nbuv.gov.ua/article/UJRN-0000447356 |
| work_keys_str_mv |
AT ozhebrovska applicationofintegratedmarketingcommunicationsimcinthepromotionofluxuryproductsandservice |
| first_indexed |
2025-07-22T07:28:45Z |
| last_indexed |
2025-07-22T07:28:45Z |
| _version_ |
1850419125028913152 |