Application of integrated marketing communications (IMC) in the promotion of luxury products and service

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Bibliographische Detailangaben
Datum:2014
1. Verfasser: O. Zhebrovska
Format: Artikel
Sprache:English
Veröffentlicht: 2014
Schriftenreihe:Ekonomist
Online Zugang:http://jnas.nbuv.gov.ua/article/UJRN-0000447356
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Назва журналу:Library portal of National Academy of Sciences of Ukraine | LibNAS

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Library portal of National Academy of Sciences of Ukraine | LibNAS
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spelling open-sciencenbuvgovua-744412024-04-16T17:19:31Z Application of integrated marketing communications (IMC) in the promotion of luxury products and service O. Zhebrovska 1810-3944 2014 en Ekonomist http://jnas.nbuv.gov.ua/article/UJRN-0000447356 Article
institution Library portal of National Academy of Sciences of Ukraine | LibNAS
collection Open-Science
language English
series Ekonomist
spellingShingle Ekonomist
O. Zhebrovska
Application of integrated marketing communications (IMC) in the promotion of luxury products and service
format Article
author O. Zhebrovska
author_facet O. Zhebrovska
author_sort O. Zhebrovska
title Application of integrated marketing communications (IMC) in the promotion of luxury products and service
title_short Application of integrated marketing communications (IMC) in the promotion of luxury products and service
title_full Application of integrated marketing communications (IMC) in the promotion of luxury products and service
title_fullStr Application of integrated marketing communications (IMC) in the promotion of luxury products and service
title_full_unstemmed Application of integrated marketing communications (IMC) in the promotion of luxury products and service
title_sort application of integrated marketing communications (imc) in the promotion of luxury products and service
publishDate 2014
url http://jnas.nbuv.gov.ua/article/UJRN-0000447356
work_keys_str_mv AT ozhebrovska applicationofintegratedmarketingcommunicationsimcinthepromotionofluxuryproductsandservice
first_indexed 2025-07-22T07:28:45Z
last_indexed 2025-07-22T07:28:45Z
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