Analyses of automated machine learning tools for application in marketing

• Дата: 2026
• Автор: Nikonov, O.V.
• Формат: Стаття
• Мова: Українська
• Опубліковано: PROBLEMS IN PROGRAMMING 2026
• Теми: automated machine learning; predictive analytics; customer churn prediction; retail; feature engineering; UDC 004.052.32; 004.43
• Онлайн доступ: https://pp.isofts.kiev.ua/index.php/ojs1/article/view/894
• Назва журналу: Problems in programming

The article investigates the problem of automating the activities of IT experts in machine learning using modern AutoML frameworks (AutoSklearn and TPOT). The aim of the work is to overcome the fundamental contradiction between the high resource intensity of manual creation of predictive pipe lines...