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Analyses of automated machine learning tools for application in marketing

The article investigates the problem of automating the activities of IT experts in machine learning using modern AutoML frameworks (AutoSklearn and TPOT). The aim of the work is to overcome the fundamental contradiction between the high resource intensity of manual creation of predictive pipe lines...

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Bibliographic Details
Date:	2026
Main Author:	Nikonov, O.V.
Format:	Article
Language:	Ukrainian
Published:	PROBLEMS IN PROGRAMMING 2026
Subjects:	automated machine learning predictive analytics customer churn prediction retail feature engineering UDC 004.052.32 004.43
Online Access:	https://pp.isofts.kiev.ua/index.php/ojs1/article/view/894
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Journal Title:	Problems in programming
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