Analyses of automated machine learning tools for application in marketing

• Date: 2026
• Main Author: Nikonov, O.V.
• Format: Article
• Language: Ukrainian
• Published: PROBLEMS IN PROGRAMMING 2026
• Subjects: automated machine learning; predictive analytics; customer churn prediction; retail; feature engineering; UDC 004.052.32; 004.43
• Online Access: https://pp.isofts.kiev.ua/index.php/ojs1/article/view/894
• Journal Title: Problems in programming

The article investigates the problem of automating the activities of IT experts in machine learning using modern AutoML frameworks (AutoSklearn and TPOT). The aim of the work is to overcome the fundamental contradiction between the high resource intensity of manual creation of predictive pipe lines...