РОЛЬ СТРАТЕГІЙ В УПРАВЛІННІ МАРКЕТИНГОВОЮ ДІЯЛЬНІСТЮ ПІДПРИЄМСТВА

• Date: 2022
• Main Authors: Poita, Iryna, Mosiichuk, Iryna, Gurenko, Anna, Perelygin, Mykola
• Format: Article
• Language: Ukrainian
• Published: Zhytomyr Ivan Franko State University 2022
• Subjects: маркетинг; стратегія; маркетингова стратегія; маркетингове управління; маркетинговий бюджет
• Online Access: http://eui.zu.edu.ua/article/view/268895
• Journal Title: Economics. Management. Innovations

Understanding and using the concept of marketing strategy in business management is an integral part of effective entrepreneurial activity. In these conditions, the marketing strategy is more relevant than ever for enterprises whose goal today is not just to make a profit, but to maintain competitiv...